Q. Do I need a website? A. Yes, only companies that already have a website can attend as the workshop is intended to highlight how businesses can improve their existing sites using psychological methods to increase customer approval and confidence.
Q. Why should I attend? A. They say ‘if you don’t have a competitive edge – don’t compete’. The ever increasing number of sites on the Internet means that while standing out from the crowd has never been so difficult it has also never been so important. Every business needs to make the most of their assets to succeed.
Q. Is it complicated? A. No, many of the strategies you will learn at the workshop can be adopted almost immediately and easily.
Q. How will it make a difference? A. For many businesses the Internet is their shop window on the world. How goods are displayed can make all the difference between getting customers through the door or driving them away to a competitor.
Q. Are these techniques tried and tested? A. Yes. All the strategies presented in the workshop have been devised through a mixture of scientific evaluation and experience. Based on controlled experiments in eye-tracking, public perception and understanding these tactics are designed to attract customers, hold their attention and persuade them to buy something.
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